How Anthropic's Growth Marketing team cut ad creation time from 30 minutes to 30 seconds with Claude Code
January 26, 2026 at 12:00 AM
Summary
TL;DR
A non-technical growth marketer used Claude Code to build two internal tools: a Figma plugin for bulk creative variations and a Google Ads RSA workflow that outputs upload-ready CSVs.
What actually happened
A growth marketer who hadn’t coded installed Claude Code using an internal Slack guide.
Within a week, he built a one-click Figma plugin for generating many ad creative permutations.
He also built a Google Ads workflow to draft, validate, and export RSA copy as CSV.
The article describes moving from manual copy/paste across Sheets, Docs, Figma, and Google Ads to automated steps.
Key numbers
30 minutes per ad down to 30 seconds
15 unique headlines required for Google responsive search ads
Figma plugin took about 45–60 minutes to build
Saves nearly 30 minutes per large creative batch update
Influencer Marketing: 100+ hours per month saved
Influencer Marketing: $400k agency spend cut
Why this was hard
Performance marketing at scale requires constant creative refreshes every few weeks.
Google Ads enforces strict character counts, making iteration less flexible.
Visual ad production required duplicating frames and pasting copy across many variations and aspect ratios.